BEVERLY HILLS, CA, October 18, 2010 – Unsightly stretch marks no longer have to be something you just cover up, thanks to a groundbreaking procedure developed by Dr. Simon Ourian, medical director of Epione Medical in Beverly Hills. The procedure has already restored beautiful skin to scores of patients in what is a quick, relatively painless and non-invasive procedure that can be done on an outpatient basis.

Initial results have shown that in many cases, Dr. Ourian’s new Coolbeam technology is more effective than dubious and inconsistent over-the-counter creams and much easier and accomplished with less pain than other treatments such as chemical peels or microdermabrasion. Coolbeam is a specialized laser treatment with cooling that is designed to trigger the growth of new collagen that restores the skin’s original elasticity.
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