The Renaissance of Cosmetic Surgery

The recession has made it difficult for people to have cosmetic surgery the way they used to. But as the economy recovers, so has the number of procedures performed. The recession has had a notable impact on every business, including cosmetic surgery. However, recent improvements have led to an upswing in the physical enhancement department. Many women 50 and below have not forsaken their beauty treatments, regardless of their financial situation.

Out of 1, 000 women polled, 63 percent (ages 18–34) and 73 percent (ages 35–49) had a positive impression on procedures that fought the aging process. And according to E-Poll Market Research, out of the 18 to 34 year olds, 44 percent stated that Botox would be a routine procedure. Botox is given by injection to remove wrinkles, crows feet, laugh and frown lines. 70 percent of these women also stated that while the bulk of cosmetic surgery patients are women, it is perfectly acceptable for a man to have work done as well.

Dr. Simon Ourian, Medical Director of Epione Beverly Hills, states that “Interest in cosmetic procedures is getting very strong again.” He goes on to say, “This may be a sign that our economy is on an upswing.”

The procedures that have drawn the most attention have been the ones that are inexpensive, require minimal surgery, and have a very short recovery time. Age often determines the popularity of a particular treatment, but the most common ones are as follows.

Botox: This noninvasive treatment is the most popular choice for patients over the age of 30. It is composed of very small amounts of the toxin Chlostridium botulinum, which freezes nerve impulses. This paralyzes the muscles in the area, which gives the face a much smoother look. Botox is used in the face and neck to eliminate wrinkles, lines and creases.

Chemical peels: The skin’s outer layer can be damaged by sun, wind or ordinary aging. And as time passes, skin can develop scars, wrinkles and uneven pigment. Chemical peels take care of this problem by using phenol, trichloroacetic acid or alpha hydroxy acids to remove the layer of injured skin. The chemical is applied to the skin then removed after a specified amount of time. Side effects may include redness and irritation, but these typically last for a short period of time. Aftercare instructions are provided by the doctor. If the instructions are followed properly, the patient is left with a smoother, more even appearance.

Laser skin resurfacing and Coolaser treatment: This procedure uses a laser to treat damaged skin in order to allow healthy skin to grow in its place. A numbing solution is applied to the face first. With the Coolaser treatment, the skin is cooled before the procedure takes place. Only one millionth of an inch of skin is treated at a time, which allows the doctor to control how much treatment is needed and how deeply the skin is treated. The heat from the laser stimulates the skin to produce collagen, which results in smoother, tighter skin. Side effects from this treatment can include redness and irritation as well patient’s skin is improved in appearance, and has had one of the greatest increases in use since 2005 among both sexes.

Hyaluronic acid: This injectable filler is the base chemical in Restylane and Juvederm. It gets rid of wrinkles, certain types of skin folds, and other lines on the face. It can also be used to plump up thin lips and hollows under the eyes and in the cheeks. Side effects can include soreness and swelling at the site. Depending on the product chosen, the results can last from six to eighteen months.

Liposuction: Liposuction is an invasive procedure, but it is the number one cosmetic surgery treatment chosen for people between 20 and 59. Liposuction removes fat deposits from the body, slimming and reshaping it in the process. The procedure has a much longer recovery time than any of the others listed here, and the side effects are more prominent (temporary numbness and bruising, among others) but the results can be quite impressive.